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  • "It has helped me to feel a sense of camaraderie and momentum."

    Kat Vellos

    Author

  • "I implemented Jay's suggestions...one of them brought me $3k in a week."

    Jake Thomas

    Creator Hooks

    "12/10 recommend if you’re transitioning into being a FT creator."

    Sara Loretta

    systms.club

  • "I would pay a lot more money to be a part of this."

    Justin Moore

    Founder of Creator Wizard

  • "I've met so many fantastic creators, and have gotten so much actionable advice."

    Joe Casabona

    Podcast Systems Coach

    "This community has been getting better and better since I joined. "

    Kyle Adams

    Learn.community

  • "One month after joining The Lab, I pulled in $21k."

    Claire Bartholic

    The Planted Runner

  • "My favorite part is the quality and diversity of people."

    Michael Riddering

    Figma Academy

    “I’m impressed Jay is so open about how he’s shaping the community."

    Kevon Cheug

Join the community where creators experiment, learn, and grow together

Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.

Join The Lab Today

Look inside The Lab

Member Forum + Chat

Access to our community forum and our real-time chat app.

Community Swipe File

A growing repository of the best examples, templates, and ideas

Transparent Monthly Retros

Monthly look-over-my-shoulder videos looking into my business

All Courses & Workshops

Immediate, full access to all past (and future)  workshops & courses

CreatorHQ

All-in-one workspace designed to save you time, create more content, and drive more revenue.

1:1 Coaching with Jay

Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me

Join The Lab Today

Join 218 other professional creators

Claire Bartholic

Andrew Connell

Becky Pierson

Steve Folland

Layla Pomper

Kevin Olding

Chris Hutchins

Chenell Basilio

Kelley Carlstrom

Charlotte Crowther

Dylan Bridger

Sue McLachlan

Surround yourself with professional creators

It's never been easier to start as a creator.

But being a professional creator is a different story.

Professional creators approach their work more methodically.

Professional creators don't just focus on attention – they focus on getting a Return On Attention.

Professional creators experiment and take action based on results – they're scientists as much as they are artists.

When it's working, there's no better life than that of a professional creator.

That's why I built The Lab.

Inside The Lab, we're a bunch of creators running experiments in tandem. Not only does The Lab encourage you to move faster, but you also get the benefit of learning from the results of others.

If you're a professional creator, The Lab was made for you.

"Honestly...it's the best online membership community I've ever joined."

Tom Ross
Founder of Learn.Community

Join The Lab Today

Join 218 other professional creators

Our Shared Goals

Rapid learning

In The Lab, you're not just conducting your own experiments…

You benefit from the experiments of hundreds of other members too. This compounds your learning and accelerates your growth.

By participating in this shared knowledge transfer, you'll stay at the cutting edge.

Revenue growth

Avg. member revenue

$29,977 per month

We want to help you improve your Return On Attention (ROA). By increasing revenue, you can make better products, be more thoughtful with your choices and commitments, and support your ideal lifestyle.

The Lab will help you drive more revenue and make those intentional choices.

Relationships

No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.

This is one of the biggest benefits of a community – we can all lift each other up.

Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.

Join The Lab Today

Join 218 other professional creators

“I have been in The Lab for about 45 days at this point, and I have already made my money back.”

Gannon Meyer
Instagram Creator

Why I built The Lab
(and my commitment to you)

Hey, Jay here.

The Lab is where I invest the majority of my own time (outside of creating new content).

I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?

The Lab has become that peer group. Creators in The Lab generate $29,977/mo on average.

This is a place for professional creators to share notes and grow together. The space changes so quickly that this has to be a membership to be useful.

It's the most active community I've been a part of – but even if you can't check in every day, my goal is to provide a handful of insights each year that make this well worth the investment.

Inside The Lab, I’ll support you through:

Active participation

I'm extremely active in the forum and in direct messages.

Weekly live sessions

I host live sessions each week, including open Office Hours and 1:1 member Hot Seats.

Curated training resources

I create and curate the best training resources to help you build your creative platform.

Personalized insight

The Lab is where I can personalize my experience and insight to you and your specific situation.

Join The Lab Today

Join 218 other professional creators

"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."

Claire Bartholic
The Planted Runner

Reach your potential

Do you remember high school sports?

I ran track in high school and played football – there was a LOT of training involved in both.

The great thing about organized sports is that you have a coach. You have teammates. And your coach and your teammates all not only hold you accountable, but push you to go beyond your comfort zone and reach your potential.

Working alone, we often lack the discipline to push ourselves.

Whether you want to publish more frequently, improve the quality of your work, or both – The Lab provides the accountability and push you need to achieve your potential and leverage the best of your abilities.

“I crossed a lot of thresholds in July that are getting me excited about what the future holds:

  1. Crossed 20k followers on Linkedin

  2. Crossed 3k newsletter subs (+1000 in July - best month ever)

  3. Closed a sponsorship deal that pushed my creator business into 5-figures for 2023.

Extremely thankful for the motivation and curiosity of this community. When I joined in February, I had made $0 with my creator business and hadn’t quite hit 1k newsletter subs yet.

Onward!”

Meet your new peer group

I'm obsessed with peer groups of historical figures. Did you know that the founders of Apple, Google, and Oracle were all friends?

Even a lot of the creators you look up to today have their own small groups of peers who all push one another.

Not only to achieve their best, but they even amplify the work of their friends!

Creators without a community are playing on hard mode.

This community works together to not only push each other to grow and improve, but we amplify each others work as well.

Attend exclusive in-person experiences for The Lab members

Online communities are great, but something is missing. That’s why The Lab goes beyond the screen.

We believe that the best relationships happen in person, which is why we host exclusive, member-only IRL experiences to deepen connections and accelerate growth.

Our members don’t just chat online – they meet, collaborate, and build real relationships. Whether it's over dinner, inside small-group masterminds, or at focused workshops, these events are designed to create meaningful, high-impact connections that last.

Because the best conversations don’t happen in email.

Join The Lab Today

Join 218 other professional creators

"I implemented Jay's suggestions...one of them brought me $3,000 in about a week."

Jake Thomas
Creator Hooks

How The Lab works

01
REAL-TIME KNOWLEDGE TRANSFER

Shared experiments

Think of The Lab as a shared knowledge hub.

Every move we make for our businesses is motivated by a hypothesis and a desired outcome – imagine if we all shared those assumptions and goals with each other!

That's the goal of the Experiments space.

The best way we can help each other grow faster is by running hundreds of simultaneous experiments and sharing the results.

02
High-quality feedback

Honest feedback from me and other creators

Feedback is a gift. Especially when it comes from mentors and peers who truly understand what you're trying to achieve.

The feedback you receive inside The Lab is high-quality, honest, and empathetic. It's important that we are real and direct with one another, but we also deliver tough feedback with kindness.

Each week, I host an open Office Hours session for you to receive feedback from me directly. And several times per month, I also open up my calendar to Hot Seats, which are recorded 1:1 coaching conversations right inside the community.

03
Radical transparency

Look inside my business with Monthly Retros

At the start of each month, I record and share an in-depth video with a transparent look at my own business performance.

These videos are not meant to brag – but to model what it looks like to set goals, measure progress, and make difficult decisions based on the numbers.

You'll see my Revenue, Expenses, Goal Successes (and failures), lessons learned, and the decisions I'm making because of them.

And if you have questions based on the video, we can discuss them right inside the forum!

04
Complimentary access to CreatorHQ

The complete operating system for creators

CreatorHQ is quite literally the system we wish we had when we started. We’ve spent nearly three years building, using, and adapting this system for our own use – and you can have it right out of the box.

These some of the features you’re likely to love the most:

Owner dashboard

Content dashboard

Goals, projects, and tasks

Revenue tracker

Lightweight CRM

Integrated video tutorials

05
Stay connected on the go

Private podcast feed

There's a lot going on inside The Lab – so much so, that sometimes, it may feel hard to "keep up."

So we created a private, members-only podcast feed with audio-only versions of all of our recorded sessions. You can listen to our group Q&As, Retros, Member Hot Seats, and more at whatever playback speed you like.

We also personally curate a Weekly Digest with the best topics from the week.

Stay in the loop and listen in from anywhere!

06
CURATED INTRODUCTIONS

1:1 member matching

The Lab is centered on relationships. But it can be intimidating to "go first" and reach out to someone to say hello.

So we utilize a software tool that helps curate 1:1 member introductions each month. If you'd like to meet another Labmate hand-selected for you based on your business and interests, you simply need to opt in.

07
LIVE SUPPORT EVERY WEEK

Weekly Q&A Sessions

Each week, we host a live "Ask The Lab Anything" (ALA) session. These are a great opportunity to get your questions asked, support other members of the community, or generally come hang out and stay in touch.

These tend to be some of the most popular sessions we host.

08
GROUP ACCOUNTABILITY

Weekly coworking sessions

Every Friday, we host a 60-minute coworking session. Come, share your intention for the session, and see how much you can accomplish with an hour of focus to end the week.

09
Self-paced training resources

All of my courses and workshops

Over the last couple of years, I've created several paid workshops. These workshops are very popular and have gotten great reviews – earning more than $100,000.

Workshops included

Creator catalyst

invisible selling workshop

email workshop

web3 crash course

Price is not the problem

Annual Planning Workshop

Indie Podcaster Crash Course

Courses included

Build a Beloved Membership

Podcast Like The Pros

Newsletter Masterclass

Podcast Like A YouTuber

Community Building Crash Course

Membership & Advanced Community Building

Online Course Masterclass

What students say about my courses

Look inside The Lab

Member Forum + Chat

Access to our community forum and our real-time chat app.

Community Swipe File

A growing repository of the best examples, templates, and ideas

Transparent Monthly Retros

Monthly look-over-my-shoulder videos looking into my business

All Courses & Workshops

Immediate, full access to all past (and future)  workshops & courses

CreatorHQ

All-in-one workspace designed to save you time, create more content, and drive more revenue.

1:1 Coaching with Jay

Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me

Join The Lab Today

Join 218 other professional creators

"Joining The Lab has been the single-best investment I've made in my business in 17 years."

Andrew Connell
Microsoft 365 Educator

What members say about The Lab

Highly-Vetted Community for professional Creators

Built to stay small, designed to help you grow

The Lab is an intimate, highly curated space for full-time creators – just over 200 members and designed to stay small.

Large communities often lose depth and connection. The Lab ensures:

Direct access to high-level creators

Exclusive coaching & insights

A vetted network of serious creators

The Lab meetup at ConvertKit’s Craft + Commerce

Designed for creators at different stages

If you’re just starting, start in Basic, and we’ll help you get there.

If you're eligible, apply for Standard/VIP.

Basic Membership

Ideal for creators building momentum

Access to all courses, workshops & CreatorHQ

Dedicated community forum for support & feedback

Monthly live Q&As & behind-the-scenes business retros

Standard & VIP Membership

Ideal for full-time creators

Eligibility is based on:

$10,000+ per month in non-service income OR

10,000+ followers on a single platform

Inside The Basic Membership

Become a full-time creator

$1,600+ of value for just $699

The Basic Membership gives you everything you need to level up and qualify for Standard/VIP.

Dedicated basic community

Behind-the-scenes retros

Monthly live Q&As

Access to all my courses

Access to all my workshops

CreatorHQ ($297 Value)

Choose your plan

Basic

$699

per year

Access to all courses ($996 value)

Access to all workshops ($297 value)

Access to past Sprint Recordings

Monthly behind-the-scenes Retros

CreatorHQ ($297 value)

community

Basic community forum

Monthly Office Hours with Jay

coaching

Not included

The Lab has been one of the best investments I've made in my creator journey. I'm a professional finance guy who happens to write some stuff online and generate some revenue from it, so having access to tons of education is exactly what I need. Plus CreatorHQ is amazing."

Brett

Founder

Join Now

Join Basic → Grow → Upgrade

Standard

$1999

per year

Access to all courses ($996 value)

Access to all workshops ($297 value)

Access to past Sprint Recordings

Monthly behind-the-scenes Retros

CreatorHQ ($297 value)

community

Full community forum

Weekly Office Hours with Jay

Shared Experiments Space

Hot Seats with Jay

Access to Tubey (our AI Assistant)

Expert and member-led workshops

Private podcast feed of recordings

Curated 1:1 member introductions

Invitations to our in-person events

coaching

Not included

Apply Now

2 spots available

vip

$3999

per year

Access to all courses ($996 value)

Access to all workshops ($297 value)

Access to past Sprint Recordings

Monthly behind-the-scenes Retros

CreatorHQ ($297 value)

community

Full community forum

Weekly Office Hours with Jay

Shared Experiments Space

Hot Seats with Jay

Access to Tubey (our AI Assistant)

Expert and member-led workshops

Private podcast feed of recordings

Curated 1:1 member introductions

Invitations to our in-person events

coaching

Quarterly 1:1 with Jay ($2000 value)

Apply Now

1 spot available

"It really has helped me to feel a sense of camaraderie and a sense of momentum as well."

Kat Vellos
Author of ”We Should Get Together”

about jay clouse (that’s me) 👋

I build beloved communities

My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.

Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.

For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.

I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!

More about me:

2,000,000+ downloads

Creator Science has generated more than 2 million downloads in two years

$150K+ in digital products

I've generated over $150K in digital product sales in two years

2 company exits

Since 2015, I've successfully sold two companies that I've started.

60K+ email subscribers

My primary email list has more than 60,000 subscribers

11 online courses

Between LinkedIn Learning and Creator Science, I've developed 11 online courses

Investor & advisor

I've invested in seven companies (including Maven and Gumroad) and advise another (Commsor)

Frequently asked questions

Do you still have a member cap?

Am I eligible for The Lab?

Can I upgrade from Basic to Standard/VIP?

Do you offer monthly or payment plans?

If you've made this far…

"But what if I don't have much time?"

Every member of The Lab is busy. Every single one of us.

The Lab is designed to be a resource, not a task.

Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.

Most members tell me within weeks of joining that they've already gotten their money's worth.

You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.

...but I bet you'll choose to spend more time inside than you think.

Ready to join The Lab?

Join Now

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